Paula Rodrigues at Lusíada University North - Research Interests, Publications & Academic Profile

Paula Rodrigues

Associate Professor

University Name

Portugal

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Research Interests

Social Media Marketing

30%

Social Psychology

30%

Consumer Psychology

90%

Marketing

50%

Tourism

50%

Media Psychology

40%

Authenticity

20%

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Articles18

Changes in the fashion industry and consumer choices in the Portuguese context: Strategic directions

Article Link

Year:

2024

World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value

Article Link

Year:

2024

Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Article Link

Year:

2024

The role of awareness of circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case

Article Link

Year:

2024

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Article Link

Year:

2024

Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Article Link

Year:

2024

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Article Link

Year:

2023

Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis

Article Link

Year:

2023

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

Article Link

Year:

2023

COVID-19 vaccine hesitation and brand choice uncertainty

Article Link

Year:

2023

Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

Article Link

Year:

2022

Exploring masstige brands' antecedents and outcomes

Article Link

Year:

2022

Cryptocurrency adoption: a systematic literature review and bibliometric analysis

Article Link

Year:

2022

Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment

Article Link

Year:

2022

Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs

Article Link

Year:

2022

Exploring the relationship between the length of stay and various determinants at one of the best European destinations

Article Link

Year:

2021

Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal

Article Link

Year:

2021

The Impact of Brand Relationships on Corporate Brand Identity and ReputationAn Integrative Model

Article Link

Year:

2020

Collaborators10

Ana Isabel Vale Canavarro

Adjunct Professor and E-learning Coordinator

PORTUGAL

Pedro Ferreira

Adjunct Professor

Universidade de Aveiro

PORTUGAL

Mónica Veloso

Universidad Autónoma de Madrid

SPAIN

Jorge Lopes

Professor adjunto

Instituto Superior de Administração e Gestão

PORTUGAL

Bruno Miguel Vieira

Professor Adjunto

Instituto Superior de Administração e Gestão

PORTUGAL

Maria Teresa Morais Taveira de Barros

Senior Lecturer

PORTUGAL

Elvira Vieira

Professora Coordenadora Principal

Instituto Superior de Administração e Gestão

PORTUGAL

Ana Sousa

PORTUGAL

Mónica Gómez-Suárez

Universidad Autónoma de Madrid

SPAIN

Manuel Pereira

Professor Adjunto Convidado

Instituto Politécnico de Leiria

PORTUGAL

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Paula Rodrigues

Associate Professor

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Research Interests

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Articles18

Changes in the fashion industry and consumer choices in the Portuguese context: Strategic directions

World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value

Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

The role of awareness of circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

COVID-19 vaccine hesitation and brand choice uncertainty

Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

Exploring masstige brands' antecedents and outcomes

Cryptocurrency adoption: a systematic literature review and bibliometric analysis

Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment

Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs

Exploring the relationship between the length of stay and various determinants at one of the best European destinations

Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal

The Impact of Brand Relationships on Corporate Brand Identity and ReputationAn Integrative Model

Collaborators10

Ana Isabel Vale Canavarro

Pedro Ferreira

Mónica Veloso

Jorge Lopes

Bruno Miguel Vieira

Maria Teresa Morais Taveira de Barros

Elvira Vieira

Ana Sousa

Mónica Gómez-Suárez

Manuel Pereira

How do Pakistani students reach out?

The Impact of Brand Relationships on Corporate Brand Identity and ReputationAn Integrative Model