Stephan Zielke at Bergische Universität Wuppertal - Research Interests, Publications & Academic Profile

Stephan Zielke

Professor, Chair of Multi-Channel-Management

Bergische Universität Wuppertal

Germany

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Research Interests

Behavioral Economics

40%

Social Media Marketing

10%

Marketing

40%

Consumer Behavior

40%

Neuromarketing

20%

Consumer Psychology

20%

Demand Modeling

20%

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Articles7

Why do customers choose online or offline channels? A framework of motives and its application in an international context

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Year:

2025

The influence of brand knowledge and price tiers on purchasing behavior

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Year:

2023

Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe

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Year:

2023

Influencing reference price utilisation through the learning environment

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Year:

2022

Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model

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Year:

2022

Shopping app features: influencing the download and use intention

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Year:

2022

Shopping app features: their impact on customer satisfaction and loyalty

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Year:

2022

Collaborators3

Joachim Scholderer

Professor

Norwegian University of Life Sciences

NORWAY

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Thomas Dobbelstein

GERMANY

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Anne Peschel

Aarhus University

DENMARK

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