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Charles Taylor

John A. Murphy Professor of Marketing

Villanova University

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United States

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Research Interests

Social Media Marketing

20%

Brand Management

30%

Marketing

60%

Consumer Psychology

20%

Consumer Behavior

20%

Academic Purposes

20%

Consumer Protection

20%

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Articles10

Collaborators3

Ralf Terlutter

Professor of Marketing and International Management

Alpen-Adria-Universität Klagenfurt

AUSTRIA

Sandra Diehl

University of Klagenfurt

AUSTRIA

Dayun Jeong

Lecturer (Visual Merchandising , Fashion Merchandising Practice)

Chung Ang University - Anseong Campus

SOUTH KOREA