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Helen Bruce

University of Lancaster

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United Kingdom

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Research Interests

Digital Marketing

20%

Brand Management

20%

Marketing

30%

Customer Engagement

20%

Consumer Psychology

20%

Community Resilience

10%

Relationship Studies

10%

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Recent Grants

Grant: Close

Community-Level Consumer Vulnerability: Examining Life in a Nuclear Community

Open Date: 2019-01-01

Close Date:

Collaborators5

Ewa Krolikowska

Senior Lecturer/Associate Head of School

University of Greenwich

UNITED KINGDOM

Treasa Kearney

Senior Lecturer in Marketing

University of Liverpool

UNITED KINGDOM

Jamie Burton

The University of Manchester

UNITED KINGDOM

Steven Rhoden

University of Central Lancashire

UNITED KINGDOM

Maarja Kaaristo

Manchester Metropolitan University

UNITED KINGDOM