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Heli Hallikainen

Assistant Professor in Digital Marketing and Analytics

University of Eastern Finland

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Finland

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Research Interests

Digital Marketing

20%

Social Media Marketing

20%

Marketing

30%

Consumer Psychology

20%

Consumer Behavior

20%

Customer Engagement

20%

E-commerce

10%

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Collaborators2

Mekhail Mustak

Assistant Professor (Tenure Track)

Hanken School of Economics

FINLAND

Tommi Laukkanen

Professor of Marketing

University of Eastern Finland

FINLAND