Jiun-Yi Tsai at Northern Arizona University - Research Interests, Publications & Academic Profile

Jiun-Yi Tsai

Associate Professor

Northern Arizona University

United States

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Research Interests

Media Studies

20%

Epidemiology

20%

Covid-19

30%

Transgender Health

20%

Audience Studies

20%

Asian American Studies

20%

Public Opinion Research

20%

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Recent Grants

Grant: Close

Identity gaps and approach-oriented social media coping: Mediators between COVID racial discrimination and stress

Open Date: 2021-10-01

Close Date: 2022-09-01

Grant: Close

Navajo Genetic Toolkit: A culturally-tailored guide for engagement and oversight of genetic research

Open Date: 2021-09-01

Close Date: 2025-07-01

Grant: Close

2021 Page/Johnson Legacy Scholar Grant

Open Date: 2021-07-01

Close Date:

Grant: Close

Online News Association Research Prize

Open Date: 2021-01-01

Close Date:

Grant: Close

Media Justice: Cultivating a citizen-based news ecosystem for underserved rural indigenous communities

Open Date: 2018-11-01

Close Date: 2019-12-01

Articles10

Asians and Asian Americans’ social media use for coping with discrimination: A mixed-methods study of well-being implications

Article Link

Year:

2023

Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis

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Year:

2023

Individualism, economic development, and democracy as determinants of COVID-19 risk information on 132 government websites

Article Link

Year:

2023

Reclaiming the narratives: Situated multidimensional representation of underserved Indigenous communities through citizen-driven reporting

Article Link

Year:

2022

An Examination of Affiliate and Network Television Channels’ Facebook Use for Addressing Audiences’ Critical Information Needs

Article Link

Year:

2022

Emotional Response and Behavioral Coping Associated with Experienced and Media Discrimination Among Asians and Asian Americans in the United States

Article Link

Year:

2022

Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z

Article Link

Year:

2022

Examining response engagement in online interactions between US government agencies and citizens

Article Link

Year:

2022

Experience of and Worry About Discrimination, Social Media Use, and Depression Among Asians in the United States During the COVID-19 Pandemic: Cross-sectional Survey Study

Article Link

Year:

2021

Exploring the Role of Media Sources on COVID-19–Related Discrimination Experiences and Concerns Among Asian People in the United States: Cross-Sectional Survey Study

Article Link

Year:

2020

Collaborators3

Chia-chen Yang

Oklahoma State University

UNITED STATES

Nan Yu

Professor

UNITED STATES

Nisha Sridharan

Assistant Professor

Temple University

UNITED STATES

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