Jochen Wirtz
University Name
Singapore
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Research Interests
Digital Marketing
50%
Business Analytics
40%
Consumer Psychology
50%
Digital Transformation
40%
Marketing
40%
Service Delivery
30%
Digital Innovation
30%
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Articles19
Collaborators9
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Christian Kowalkowski
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Vincent Dutot
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Valentina Pitardi
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Abbas Mardani
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Khadija Ali Vakeel
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Stephanie Liu
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