Ki-Joon Back
Associate Dean/Dr.
University of Houston
United States
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Research Interests
Hotel Management
80%
Digital Marketing
20%
Consumer Behavior
40%
Hospitality Management
40%
Tourism
30%
Customer Engagement
30%
Customer Experience
20%
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Articles10
Collaborators3
Minjung Shin
Assistant Professor
University of Houston
UNITED STATES
Minwoo Lee
Associate Professor
University of Houston
UNITED STATES
Jiseon Ahn
Hanyang University
SOUTH KOREA
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