Petar Gidaković
Asistant Professor
IÉSEG School of Management
France
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Research Interests
Brand Management
40%
Behavioral Economics
20%
Consumer Psychology
60%
Marketing
40%
Branding
20%
Customer Engagement
20%
Value Co-creation
20%
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Articles7
Collaborators4
Vesna Zabkar
-
SLOVENIA
Magdalena Wojnarowska
Cracow University of Economics
POLAND
Ilona Szőcs
Lecturer
Universität Wien
AUSTRIA
Thomas Cleff
Dean
Hochschule Pforzheim
GERMANY
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