carla ruiz mafe at University of Valencia - Research Interests, Publications & Academic Profile

carla ruiz mafe

Associate Professor

University of Valencia

Spain

This profile is automatically generated from trusted academic sources.

Google Scholar

ORCID

How do Vietnamese students reach out?

Meet Kite AI

Contact this professor

ORCID

Google Scholar

Research Interests

Digital Marketing

20%

Behavioral Economics

20%

Consumer Psychology

20%

Marketing

20%

Time-use Studies

10%

Online Reviews

10%

User Behavior

10%

Ask ApplyKite AI

Start chatting

How can you help me contact this professor?

What are this professor's research interests?

How should I write an email to this professor?

Articles5

Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

Article Link

Year:

2021

The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

Article Link

Year:

2020

The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

Article Link

Year:

2020

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

Article Link

Year:

2020

Factores determinantes del valor utilitarista en las aplicaciones móviles del sector moda

Article Link

Year:

2020

Collaborators2

Rafael Curras-Perez

University of Valencia

SPAIN

Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

SPAIN

How do Vietnamese students reach out?

Meet Kite AI