Eva Lahuerta-Otero
Universidad de Salamanca
Spain
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Research Interests
Social Media Marketing
60%
Brand Management
50%
Marketing
50%
Consumer Psychology
40%
Corporate Social Responsibility
30%
Influencer Marketing
30%
Stakeholder Engagement
30%
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Articles12
Collaborators2
Rebeca Cordero-Gutiérrez
Pontifical University of Salamanca
SPAIN
Maria del Mar Garcia-De los Salmones
Associate Professor
Universidad de Cantabria
SPAIN
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