Frantisek Pollak
Associate Professor
Institute of Technology and Business
Czech Republic
Has grant
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Research Interests
Epidemiology
Brand Management
Customer Engagement
Marketing Analytics
Pandemic Preparedness
Covid-19
Consumer Psychology
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Recent Grants
Grant: Close
Research on economically important factors of corporate reputation in the context of sustainable industry and low-carbon economy
Open Date: 2021-01-01
Close Date: 2023-12-31
Grant: Close
Financial Aspects of Sustainable Business - Enterprise Succession Solution for Small and Medium-sized Enterprises
Open Date: 2020-01-01
Close Date: 2022-12-31
Grant: Close
Research on the determinants of trading behavior and marketing effects in the area of neuromarketing and the relation to neuro-linguistic programming
Open Date: 2019-01-01
Close Date: 2022-12-31
Grant: Close
Deployment of multimedia teaching materials in the process of teaching managment subjects
Open Date: 2017-01-01
Close Date: 2019-12-31
Grant: Close
Research of e-commerce with relation to dominant marketing practices and important characteristics of consumer behavior while using mobile device platforms.
Open Date: 2017-01-01
Close Date: 2019-12-31
Articles11
Year:
2023
Collaborators1
Roman Vavrek
VSB - Technical University of Ostrava
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