Franziska Voelckner
University of Cologne
Germany
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Research Interests
Behavioral Economics
30%
Brand Management
30%
Marketing
40%
User Experience Design
20%
Consumer Psychology
20%
Value Co-creation
20%
Choice Experiment
10%
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Collaborators4
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Valentyna Melnyk
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Tammo H.A. Bijmolt
Prof.dr
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Jan-Michael Becker
Associate Professor
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