Hanna Schramm-Klein
University of Siegen
Germany
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Research Interests
Digital Marketing
30%
Behavioral Economics
30%
Customer Engagement
60%
Marketing
40%
Consumer Behavior
40%
Consumer Psychology
30%
E-commerce
20%
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Articles11
Collaborators3
Gunnar Mau
President and Professor of Consumer Psychology
-
GERMANY
Natalie David
Associate Professor
University of Strasbourg
FRANCE
Sascha Steinmann
Aarhus University
DENMARK
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