Jan-Michael Becker
Associate Professor
BI Norwegian Business School
Norway
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Research Interests
Social Media Marketing
20%
Behavioral Economics
30%
Marketing
20%
Social Media Research
20%
Sem
20%
Linear Regression
10%
Influencer Marketing
10%
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Articles8
Year:
2023
Collaborators6
Sebastian Lins
Karlsruhe Institute of Technology
GERMANY
Jan Marco Leimeister
Full Professor
University of St. Gallen
SWITZERLAND
Franziska Voelckner
University of Cologne
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Matthias Söllner
Professor ordinarius
University of Kassel
GERMANY
Dorian Proksch
University of Twente
NETHERLANDS
Alexander Edeling
Associate Professor of Marketing
KU Leuven
BELGIUM
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