Julian Wichmann
Tilburg University
Netherlands
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Research Interests
Digital Marketing
50%
Brand Management
50%
Marketing
60%
Business Economics
30%
Consumer Electronics
20%
Customer Satisfaction
20%
Commercialization
20%
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Articles10
Year:
2022
Collaborators4
Maik Eisenbeiss
Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology
University of Bremen
GERMANY
Nico Wiegand
University of Amsterdam
NETHERLANDS
Marnik Dekimpe
Tilburg University
NETHERLANDS
Werner Reinartz
University of Cologne
GERMANY
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