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MARÍA LETICIA SANTOS-VIJANDE

Professor of Marketing

University of Oviedo

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Spain

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Research Interests

Hotel Management

40%

Management

50%

Technology Innovation

50%

Hospitality Management

30%

Consumer Psychology

20%

Value Co-creation

20%

Business Performance

20%

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Articles10

Collaborators5

Anil Bilgihan

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UNITED STATES

José Ángel López-Sánchez

Associate Professor

Universidad de Extremadura

SPAIN

Mar Gómez-Rico

Associate Professor of Marketing

University of Castilla-La Mancha

SPAIN

Enrique Loredo Fernández

Associate Professor of Management

University of Oviedo

SPAIN

Arturo Molina-Collado

Catedrático de Universidad de Comercialización e Investigación de Mercados / Professor of Marketing

University of Castilla-La Mancha

SPAIN