Marcel Huettermann
Lecturer and Researcher
University of Zurich
Switzerland
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Research Interests
Social Media Marketing
20%
Media Studies
10%
Competitive Sports
40%
Marketing
20%
Audience Studies
20%
Esport
20%
Entertainment Industry
20%
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Collaborators2
Masayuki Yoshida
Professor
Hosei University
JAPAN
Rui Biscaia
University of Bath
UNITED KINGDOM
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