Marta Frasquet
Full Professor (Catedrática de Universidad)
University of Valencia
Spain
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Research Interests
Digital Marketing
50%
Brand Management
60%
Marketing
70%
Consumer Behavior
60%
Mobile Technology
30%
Customer Engagement
30%
Demand Modeling
20%
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Collaborators1
Marco Ieva
Assistant Professor
University of Parma
ITALY
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