Werner Reinartz
University of Cologne
Germany
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Research Interests
Brand Management
60%
Digital Marketing
20%
Marketing
70%
Consumer Psychology
30%
Mass Communication
20%
Consumer Behavior
20%
Industry Studies
20%
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Articles9
Year:
2022
Collaborators4
Maik Eisenbeiss
Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology
University of Bremen
GERMANY
Nico Wiegand
University of Amsterdam
NETHERLANDS
Julian Wichmann
Tilburg University
NETHERLANDS
Bernd Skiera
Chaired Professor
Goethe University Frankfurt
GERMANY
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