Eva Böhm at TU Dortmund University - Research Interests, Publications & Academic Profile

Eva Böhm

Juniorprofessorin

Technische Universität Dortmund

Germany

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Research Interests

Digital Marketing

20%

Business Analytics

20%

Marketing

40%

Value Co-creation

30%

Purchasing Management

20%

Business Practices

20%

Customer Engagement

20%

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Articles6

Online reviews generated through product testing: can more favorable reviews be enticed with free products?

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Year:

2021

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

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Year:

2021

Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions (Journal of the Academy of Marketing Science, (2021), 49, 1, (139-163), 10.1007/s11747-020-00729-z)

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Year:

2021

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration

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Year:

2021

The ambivalent role of monetary sales incentives in service innovation selling

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Year:

2021

Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling

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Year:

2020

Collaborators5

Tobias Schaefers

Professor

Bielefeld University

GERMANY

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Jan Wieseke

GERMANY

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Alexander Haas

Chaired Professor

Justus Liebig University

GERMANY

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Anna Salonen

Senior Lecturer

University of Jyväskylä

FINLAND

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Sascha Alavi

Professor

Ruhr-Universität Bochum

GERMANY

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