Gomaa Agag
Associate professor
University of Nottingham Business School
United Kingdom
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Research Interests
Business Analytics
40%
Brand Management
30%
Digital Innovation
30%
Eco-innovation
30%
Marketing Analytics
30%
Consumer Behavior
20%
Customer Engagement
20%
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Recent Grants
Grant: Close
PhD scholarship
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Articles10
Collaborators5
Ahmed Hassanein
-
KUWAIT
Omar Alghamdi
-
SAUDI ARABIA
Ahmed Shaalan
University of Birmingham
UNITED KINGDOM
Riyad Eid
-
UNITED ARAB EMIRATES
Marwa Tourky
Associate Professor of Marketing and Brand Management
Cranfield University Cranfield School of Management
UNITED KINGDOM
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