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Hanna Schramm-Klein

University of Siegen

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Germany

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Research Interests

Digital Marketing

30%

Behavioral Economics

30%

Customer Engagement

60%

Marketing

40%

Consumer Behavior

40%

Consumer Psychology

30%

E-commerce

20%

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Articles11

Collaborators3

Gunnar Mau

President and Professor of Consumer Psychology

-

GERMANY

Natalie David

Associate Professor

University of Strasbourg

FRANCE

Sascha Steinmann

Aarhus University

DENMARK