Johannes Beckert

University of Mainz

Germany

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Research Interests

Social Psychology

30%

Social Media Marketing

20%

Marketing

30%

Knowledge Mobilization

20%

Consumer Behavior

20%

Consumer Psychology

20%

Media Psychology

20%

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Articles5

Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

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Year:

2022

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content

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Year:

2022

A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Article Link

Year:

2022

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

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Year:

2021

Advertising in disguise? How disclosure and content features influence the effects of native advertising

Article Link

Year:

2020

Collaborators1

Christina Peter

Professor

University of Klagenfurt

AUSTRIA

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