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Rita Peres

Senior Lecturer

Escola Superior de Hotelaria e Turismo do Estoril

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Portugal

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Research Interests

Brand Management

20%

Hotel Management

50%

Hospitality Management

40%

Customer Engagement

30%

Stakeholder Management

20%

Influencer Marketing

20%

Marketing

20%

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Recent Grants

Grant: Close

Análise da Viabilidade de Utilização do Guia Turístico Electrónico Móvel por parte dos Turistas

Open Date: 2004-10-01

Close Date: 2005-09-30

Collaborators1

Claudia Seabra

Professor Auxiliar

University of Coimbra

PORTUGAL