Stefan Hoffmann
Professor of Marketing
Kiel University
Germany
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Research Interests
Food Science
20%
Behavioral Economics
40%
Sustainable Consumption
20%
Consumer Psychology
20%
Food Quality
20%
Augmented Reality
20%
Social Behavior
20%
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Articles14
Collaborators3
Robert Mai
Professor in Marketing
Grenoble Ecole de Management
FRANCE
Katrin Rehdanz
Christian-Albrechts-Universität zu Kiel
GERMANY
Ingo Balderjahn
Professor Dr.
University of Potsdam
GERMANY
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