Steve Wood
Professor of Retail Marketing & Management
University of Surrey
United Kingdom
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Research Interests
Digital Marketing
60%
Social Media Marketing
20%
Consumer Psychology
50%
Marketing
50%
Customer Engagement
30%
Mobile Technology
20%
Consumer Electronics
20%
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Articles9
Collaborators5
Ekaterina Murzacheva
Senior Lecturer in Innovation & Entrepreneurship
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Andrew Alexander
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Christoph Teller
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James Faulconbridge
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regina frei
Associate Professor
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