PhD Candidate in Next-gen Consumer Experiences with Immersive Technologies Maastricht University in Netherlands

Maastricht University and Zuyd University of Applied Sciences are hiring a PhD Candidate for research on next-generation consumer experiences with immersive technologies. The project sits at the intersection of AR, VR, AI, and multisensory technologies, with a focus on how these tools reshape consumer experiences in food service, hospitality, and retail.

The position is connected to DEXLab and the Food Experience Lab, offering access to advanced immersive research facilities, including AR/VR labs and a CAVE environment. The work involves experimental research on human behaviour, collaboration with industry partners through the Limburg Immersive Technology (LIT) network, and publication of academically and practically relevant findings.

This is a 4-year fully employed PhD position at Maastricht University School of Business and Economics in cooperation with Zuyd University of Applied Sciences. The post is supervised/mentored by Dominik Mahr, Dai-In Danny Han, Tim Hilken, and Jonas Heller. The announcement is especially relevant for candidates interested in consumer behaviour, immersive digital experiences, and applied business research.

No deadline, stipend amount, or specific language waiver is stated in the post excerpt provided. Interested applicants should use the official Maastricht University vacancy page to review the full requirements and submit their application.