Ana Olavarria-Jaraba

About

Ana Olavarria-Jaraba is an Associate Professor at Universidad Pablo de Olavide in Spain. Her research focuses on topics such as value creation through service-learning, destination recovery during the COVID-19 pandemic in emerging economies, and customer-based brand equity in experiential services. She has published extensively on sustainability and branding in retail, as well as the influence of salespeople on customer relationships.