Antonio Gonzalez-Pacanowski
Profesor Titular
Universidad de Alicante
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Antonio Gonzalez-Pacanowski is a Profesor Titular at Universidad de Alicante, Spain. His research areas include branding strategies for hospitals and health institutions, with a focus on the use of smart technologies and social media. Recent articles have analyzed the reputation and brand management of the world’s best hospitals and cancer research institutions through quantitative approaches.
Articles (13)
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