Bartolomé Marco-Lajara

Professor

Universidad de Alicante

Spain

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Research Interests

Environmental Sustainability

100%

Environmental Economics

50%

Eco-innovation

60%

Sustainable Business

50%

Technology Innovation

50%

Stakeholder Management

40%

Business Economics

40%

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Articles30

Digital transformation, innovation ambidexterity and competitive advantage in the wine industry: a PLS-SEM and IPMA analysis

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Year:

2025

Building the future through digital entrepreneurship and innovation

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2025

Exploring the economic, social, and environmental impact of wine tourism in the region of Mendoza

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2025

Leading the Way Towards Greener Business Models in the Wine Industry

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2025

Responsible innovation through effective leadership and workforce engagement

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2025

Unveiling key drivers of green operational efficiency

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2025

Delving into the analysis of scientific production and communication in academic literature

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2025

Artificial intelligence, knowledge and human resource management: A systematic literature review of theoretical tensions and strategic implications

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2025

The strategic paradigm of CSR and sustainability: A public-private approach. Poveda-Pareja, E., Marco-Lajara, B., Úbeda-García, M., & Manresa-Marhuenda, E. (Eds.). Springer-Verlag GmbH. 2024. ISBN. 978-3-031-58888-4

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Year:

2025

The role of proactive environmental strategy in the development of eco-innovation in the Spanish footwear industry

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2024

The paradox between means and end: workforce nationality diversity and a strategic CSR approach to avoid greenwashing in tourism accommodations

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2024

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

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2024

Green supply chain management and sustainable performance: exploring the role of circular economy capability and green ambidexterity innovation

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2024

Green human resource management and sustainable performance in the wine industry: the mediating role of green innovation

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2024

Guiding organizations toward sustainable success: The strategic role of leadership in environmental corporate governance in the wine industry

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2024

Knowledge management as a driver of economic performance in the Spanish wine industry: the mediating role of open innovation

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2024

Dynamic capabilities driving hotel innovations and competitive advantage: The moderating effect of hotel chain affiliation

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2024

Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

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2024

Green intellectual capital and environmental performance: identifying the pivotal role of green ambidexterity innovation and top management environmental awareness

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2024

Green supply chain management and sustainable performance: exploring the role of green ambidexterity innovation and top management environmental awareness

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2024

Students´ perception of sustainable development goals (SDGs) and the benefits for companies derived from their implementation

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2023

The effect of organizational ambidexterity on sustainable performance: A structural equation analysis applied to the Spanish wine industry

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2023

Looking into literature in the field of circular supply chain and the subtopic from a customers’ perspective: A bibliometric approach

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2023

The scientific knowledge structure of happiness management in the business sphere: an exploratory bibliometric review

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2023

The effect of knowledge management on sustainable performance: evidence from the Spanish wine industry

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2023

Cognitive proximity for innovation: Why matters? an applied analysis

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2023

Analyzing the effect of Corporate Social Responsibility on Green Innovation Performance in the Spanish wine industry: A structural equation modeling analysis

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2023

Aligning the Sustainable Development Goals in the Wine Industry: A Bibliometric Analysis

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2023

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

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Year:

2023

Do organizational commitment and consumer satisfaction mediate the relationship corporate social responsibility-sustainable performance? Assessing happiness management in Spanish wineries

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Year:

2023

Collaborators13

ENCARNACIÓN MANRESA-MARHUENDA

Universidad de Alicante

SPAIN

Mercedes Ubeda-García

Universidad de Alicante

SPAIN

Francisco García-Lillo

Universidad de Alicante

SPAIN

Eduardo Sánchez-García

Universidad de Alicante

SPAIN

Laura Rienda

Universidad de Alicante

SPAIN

Javier Martínez-Falcó

Universidad de Alicante

SPAIN

Lorena Ruiz-Fernández

Universidad de Alicante

SPAIN

Rosario Andreu

Profesora Titular de Universidad

Universidad de Alicante

SPAIN

Jolanta Słoniec

Head of the department

Lublin University of Technology

POLAND

Rosana Fuentes-Fernández

Profesora Titular

Universidad de León

SPAIN

Javier Vidal Olivares

Catedrático de Historia e Instituciones Económicas. Full Professor of Economic and Business History

Universitat d'Alacant

SPAIN

Luis A. Millán-Tudela

Assistant Professor

Universidad de Alicante

SPAIN

Pedro Seva-Larrosa

Universidad de Alicante

SPAIN

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