Bartolomé Marco-Lajara

Professor

Universidad de Alicante

Spain

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Bartolomé Marco-Lajara is a Professor at the University of Alicante, Spain. His research interests include artificial intelligence in human resource management, digital transformation in the wine industry, and the strategic implications of CSR and sustainability. He has published extensively on topics such as green operational efficiency and the economic impacts of wine tourism, contributing to a deeper understanding of innovation and responsible leadership in these areas.

Bartolomé Marco-Lajara

Research Interests

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Articles (30)

Digital transformation, innovation ambidexterity and competitive advantage in the wine industry: a PLS-SEM and IPMA analysis

Building the future through digital entrepreneurship and innovation

Exploring the economic, social, and environmental impact of wine tourism in the region of Mendoza

Leading the Way Towards Greener Business Models in the Wine Industry

Responsible innovation through effective leadership and workforce engagement

Unveiling key drivers of green operational efficiency

Delving into the analysis of scientific production and communication in academic literature

Artificial intelligence, knowledge and human resource management: A systematic literature review of theoretical tensions and strategic implications

The strategic paradigm of CSR and sustainability: A public-private approach. Poveda-Pareja, E., Marco-Lajara, B., Úbeda-García, M., & Manresa-Marhuenda, E. (Eds.). Springer-Verlag GmbH. 2024. ISBN. 978-3-031-58888-4

The role of proactive environmental strategy in the development of eco-innovation in the Spanish footwear industry

The paradox between means and end: workforce nationality diversity and a strategic CSR approach to avoid greenwashing in tourism accommodations

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Green supply chain management and sustainable performance: exploring the role of circular economy capability and green ambidexterity innovation

Green human resource management and sustainable performance in the wine industry: the mediating role of green innovation

Guiding organizations toward sustainable success: The strategic role of leadership in environmental corporate governance in the wine industry

Knowledge management as a driver of economic performance in the Spanish wine industry: the mediating role of open innovation

Dynamic capabilities driving hotel innovations and competitive advantage: The moderating effect of hotel chain affiliation

Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

Green intellectual capital and environmental performance: identifying the pivotal role of green ambidexterity innovation and top management environmental awareness

Green supply chain management and sustainable performance: exploring the role of green ambidexterity innovation and top management environmental awareness

Students´ perception of sustainable development goals (SDGs) and the benefits for companies derived from their implementation

The effect of organizational ambidexterity on sustainable performance: A structural equation analysis applied to the Spanish wine industry

Looking into literature in the field of circular supply chain and the subtopic from a customers’ perspective: A bibliometric approach

The scientific knowledge structure of happiness management in the business sphere: an exploratory bibliometric review

The effect of knowledge management on sustainable performance: evidence from the Spanish wine industry

Cognitive proximity for innovation: Why matters? an applied analysis

Analyzing the effect of Corporate Social Responsibility on Green Innovation Performance in the Spanish wine industry: A structural equation modeling analysis

Aligning the Sustainable Development Goals in the Wine Industry: A Bibliometric Analysis

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

Do organizational commitment and consumer satisfaction mediate the relationship corporate social responsibility-sustainable performance? Assessing happiness management in Spanish wineries

Collaborators (13)

ENCARNACIÓN MANRESA-MARHUENDA

Mercedes Ubeda-García

Francisco García-Lillo

Eduardo Sánchez-García

Laura Rienda

Javier Martínez-Falcó

Lorena Ruiz-Fernández

Rosario Andreu

Jolanta Słoniec

Rosana Fuentes-Fernández

Javier Vidal Olivares

Luis A. Millán-Tudela

Pedro Seva-Larrosa

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