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Beatriz Legerén Lago

Universidade de Vigo

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Spain

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Research Interests

Brand Management

30%

Media Studies

10%

Marketing

30%

Neuroeconomics

20%

Structural Equation Modeling

20%

Educación

20%

Consumer Psychology

20%

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Collaborators2

Julinda Molares-Cardoso

Profesora ayudante doctor

Universidade de Vigo

SPAIN

Vicente Badenes-Pla

Assistant professor doctor. PhD Researcher

Universidade de Vigo

SPAIN