Bernd Skiera
Professor
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Professor Bernd Skiera is a faculty member at Goethe University Frankfurt, Germany. His research interests focus on marketing analytics, blockchain data, and the impact of GDPR on online tracking. He has also explored the implications of self-preferencing in online marketplaces and the adoption of ad blockers in news consumption. His recent publications reflect a commitment to advancing the field through innovative methodologies and practical applications.
Articles (15)
Collaborators (6)
Hans Risselada
Assistant professor
University of Groningen
Shuba Srinivasan
Boston University
Thomas Reutterer
Professor
WU Vienna University of Economics and Business
Xiao Ma
Professor
University of Nottingham Business School
Lukas Jürgensmeier
Goethe University Frankfurt
Werner Reinartz
University of Cologne

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