Brendan Keegan
Has grant
Lecturer/Assistant Professor of Marketing
Research Interests
Explore related searches
Contact this professor
About
Brendan Keegan is a Lecturer/Assistant Professor of Marketing at Maynooth University, Ireland. His research focuses on embodiment in nature, digital placemaking, and the implications of artificial intelligence in marketing practices. Recent publications include studies on metaverse realms, sporting social media brand communities, and the personalization-privacy paradox in retail environments.
Recent Grants
Grant: Close
GoGreenRoutes
Open Date: 2020-09-01
Close Date: 2024-09-01
Articles (13)
Collaborators (7)
Ana Isabel Canhoto
Professor in Digital Business
University of Sussex
Dorothy Yen
Professor in Marketing
Brunel University London
Jeff McCarthy
Manchester Metropolitan University
Alex Fenton
University of Salford
Sheila Malone
Lecturer
University of Galway
Sigbjørn Litleskare
Inland Norway University of Applied Sciences
Giovanna Calogiuri
Professor
University of South-Eastern Norway
How do I reach out?
Sign in for free to see their profile details and contact information.