Bruno Sousa

Adjunct Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

Portugal

Research Interests

Explore related searches

Professors in Portugal

Contact this professor

LinkedIn ORCID

Google Scholar

Academic Page

About

Bruno Sousa is an Adjunct Professor at Instituto Politécnico do Cávado e do Ave Escola Superior de Gestão in Portugal. His research areas encompass internal marketing, organizational performance, and consumer behavior, as reflected in his recent articles on topics such as the internationalization of the textile sector, plant-based food consumption, and emotional intelligence in the workplace. Professor Sousa actively contributes to the understanding of marketing strategies in both cross-border contexts and the education sector.

Bruno Sousa

Research Interests

Explore related searches

Contact this professor

About

Articles (20)

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context

Internal Marketing as a Driver of Workplace Happiness and Organizational Performance

The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations

The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population

O VALOR DA COMUNICAÇÃO DE MARCA, RELACIONAMENTOS E INTENÇÕES COMPORTAMENTAIS EM ESPAÇOS TERRITORIAIS TRANSFRONTEIRIÇOS: PROPOSTA DE INSIGHTS PRELIMINARES

Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal

Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal

Internal Marketing As A Key To Strategic Human Resources Management In The Education Industry In The Context Of The COVID-19 Pandemic

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

Ethics and Sustainability in Hospitality Employer Branding

Digital Communication and the Crisis Management in Hotel Management: A Perspective in the Euroregion North of Portugal and Galicia (ERNPG)

Assessing the Impacts of Internal Communication: Employer Branding and Human Resources

The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities

The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral

Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective

Lifestyle Entrepreneurship as a Vehicle for Leisure and Sustainable Tourism

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Measuring Sustainable Tourism Lifestyle Entrepreneurship Orientation to Improve Tourist Experience

Collaborators (19)

Helena Sofia Rodrigues

Marta Sampaio

Cláudia Maria Fileno Miranda Veloso

José Oliveira

Paulo Matos Graça Ramos

jorge simoes

Vasco Santos

Marco VALERI

Manuel Fonseca

Francisco Gonçalves

Maro Vlachopoulou

Alvaro Dias

Ricardo Correia

Luís LIMA SANTOS

Theodore Tarnanidis

Dália Liberato

Eunice Lopes

Pedro Liberato

Fernando Perna

How do I reach out?

Meet Kite AI