Bruno Sousa

Adjunct Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

Portugal

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Research Interests

Hotel Management

50%

Environmental Sustainability

30%

Tourism

50%

Sustainable Business

50%

Destination Management

30%

Hospitality Management

20%

Consumer Psychology

20%

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Articles20

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

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Year:

2025

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

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Year:

2025

From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context

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Year:

2025

Internal Marketing as a Driver of Workplace Happiness and Organizational Performance

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Year:

2025

The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations

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Year:

2025

The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population

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Year:

2025

O VALOR DA COMUNICAÇÃO DE MARCA, RELACIONAMENTOS E INTENÇÕES COMPORTAMENTAIS EM ESPAÇOS TERRITORIAIS TRANSFRONTEIRIÇOS: PROPOSTA DE INSIGHTS PRELIMINARES

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Year:

2024

Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal

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Year:

2024

Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal

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Year:

2024

Internal Marketing As A Key To Strategic Human Resources Management In The Education Industry In The Context Of The COVID-19 Pandemic

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Year:

2024

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

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Year:

2023

Ethics and Sustainability in Hospitality Employer Branding

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Year:

2023

Digital Communication and the Crisis Management in Hotel Management: A Perspective in the Euroregion North of Portugal and Galicia (ERNPG)

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Year:

2023

Assessing the Impacts of Internal Communication: Employer Branding and Human Resources

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Year:

2023

The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities

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Year:

2023

The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral

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Year:

2023

Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective

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Year:

2023

Lifestyle Entrepreneurship as a Vehicle for Leisure and Sustainable Tourism

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Year:

2023

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

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Year:

2023

Measuring Sustainable Tourism Lifestyle Entrepreneurship Orientation to Improve Tourist Experience

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Year:

2023

Collaborators19

Helena Sofia Rodrigues

Instituto Politécnico de Leiria

PORTUGAL

Marta Sampaio

Professor Adjunto Convidado

Instituto Politécnico de Santarém

PORTUGAL

Cláudia Maria Fileno Miranda Veloso

Professor

Universidade de Aveiro

PORTUGAL

José Oliveira

PORTUGAL

Paulo Matos Graça Ramos

Guest Lecturer

Universidade Católica Portuguesa, Faculdade de Teologia

PORTUGAL

jorge simoes

Professor Adjunto

Instituto Politécnico de Tomar

PORTUGAL

Vasco Santos

PhD Coordinator Professor

PORTUGAL

Marco VALERI

Senior Lecturer of Organizational Behavior

Università degli Studi Niccolò Cusano

ITALY

Manuel Fonseca

Professor Adjunto

Instituto Politécnico de Leiria

PORTUGAL

Francisco Gonçalves

Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

Maro Vlachopoulou

University of Western Macedonia

GREECE

Alvaro Dias

Lisbon University Institute

PORTUGAL

Ricardo Correia

Polytechnic Institute of Bragança

PORTUGAL

Luís LIMA SANTOS

Professor Coordenador

Instituto Politécnico de Leiria

PORTUGAL

Theodore Tarnanidis

Adjunct Assistant Professor in Marketing

International Hellenic University

GREECE

Dália Liberato

Prof. Adjunto

Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo

PORTUGAL

Eunice Lopes

Professora Adjunta

Instituto Politécnico de Tomar

PORTUGAL

Pedro Liberato

Professor

Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo

PORTUGAL

Fernando Perna

PORTUGAL

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