Carlos Flavián
Professor of Marketing
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About
Dr. Carlos Flavián is a Professor of Marketing at the University of Zaragoza, Spain. His research focuses on the intersection of artificial intelligence, augmented reality, and consumer behavior, exploring topics such as human-machine collaboration, generative AI chatbots, and the metaverse. Recent articles include investigations into service value enhancement through technology and the implications of gamification in digital environments.
Articles (20)
Collaborators (9)
Russell Belk
York University
Carlos Orús
Associate Professor
Universidad de Zaragoza
Yves BARLETTE
Full Professor -HDR
Montpellier Business School
Michael Wade
Professor and Cisco Chair in Digital Business Transformation
IMD
Vincent Dutot
Full Professor MIS and Academic Director M2 SDI
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Abbas Mardani
Worcester Polytechnic Institute
Ryan Wright
University of Virginia
Jeroen Schepers
Associate Professor of Frontline Service & Innovation
Eindhoven University of Technology
Jochen Wirtz
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