Changju Kim

About

Professor Changju Kim is a faculty member at Ritsumeikan University in Japan. His research interests encompass influencer marketing, consumer behavior during health crises, and the dynamics of global brand consumer relationships. Recent publications have explored the implications of misinformation, emotional responses in digital communications, and the intersections of digitalization in supply chains and consumer preferences. Professor Kim's work contributes to understanding the evolving landscape of marketing and consumer interactions in a global context.