Charles Taylor

John A. Murphy Professor of Marketing

Villanova University

United States

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Articles (10)

Collaborators (4)

Marla Royne Stafford

UNITED STATES

Ralf Terlutter

Professor of Marketing and International Management

Alpen-Adria-Universität Klagenfurt

Sandra Diehl

University of Klagenfurt

Dayun Jeong

Lecturer (Visual Merchandising , Fashion Merchandising Practice)

Chung Ang University - Anseong Campus

Charles Taylor

Research Interests

Explore related searches

Contact this professor

Articles (10)

Collaborators (4)

Marla Royne Stafford

Ralf Terlutter

Sandra Diehl

Dayun Jeong

How do I reach out?

Meet Kite AI

Charles Taylor

Research Interests

Explore related searches

Contact this professor

Articles (10)

Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping

Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness

The COVID-19 threat and luxury advertising

Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany

Editorial: Advertising and small businesses: the need for more research

Editorial: Hitting the mark with active agers: a call for more research on older consumers

Future needs in gender and LGBT advertising portrayals

Reflections on the International Journal of Advertising on the journal’s history and first 40 years

Research on advertising in the metaverse: a call to action

Collaborators (4)

Marla Royne Stafford

Ralf Terlutter

Sandra Diehl

Dayun Jeong

How do I reach out?

Meet Kite AI