Cleopatra Veloutsou
Lecturer/Senior Lecturer/Professor
University of Glasgow
Research Interests
Explore related searches
Contact this professor
About
Cleopatra Veloutsou is a Professor at the University of Glasgow, UK. Her research areas include brand engagement, brand polarization, and luxury marketing, with recent publications focusing on the dynamics of online brand relationships and consumer behavior. She has critically assessed the implications of emotional and rational processes in brand engagement and explored the future of marketing in the metaverse.
Articles (15)
Year:
2021
Collaborators (4)
Grace Ahn
Professor
University of Georgia
UNITED STATES
Dimitrios Buhalis
Professor and Director eTourismLab
Bournemouth University
UNITED KINGDOM
Daniela Andreini
Full Professor
University of Bergamo
ITALY
Laurie Hughes
Associate Professor
Edith Cowan University
AUSTRALIA
How do I reach out?
Sign in for free to see their profile details and contact information.