Dana Alden

William R. Johnson Jr. Distinguished Professor

University of Hawaii at Manoa

United States

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About

Dana Alden is the William R. Johnson Jr. Distinguished Professor at the University of Hawaii at Manoa, United States. His research areas include participatory marketing communication, customer engagement, decision-making in healthcare, and the dynamics of negative word-of-mouth. Recent publications explore frameworks for customer identity, the impact of cultural appeals on brand perceptions, and enhancements in shared decision-making processes.

Articles (7)

Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

Year:

2023

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Year:

2023

Family involvement in medical decision making in Europe and the United States: A replication and extension in five Countries

Year:

2022

Differences in Implementation Outcomes of a Shared Decision-Making Program for Men with Prostate Cancer between an Academic Medical Center and County Health Care System

Year:

2021

Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Health Care Providers in the United States and Japan

Year:

2021

Improving Shared Decision Making in Latino Men With Prostate Cancer: A Thematic Analysis

Year:

2021

Managing negative word-of-mouth: the interplay between locus of causality and social presence

Year:

2020

Collaborators (1)

Sebastian Scherr

University of Augsburg

GERMANY

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