David Gauntlett

This report is part of a wider research project, Reframing Creativity, which studied how the COVID-19 pandemic affected the work and creative practice of professional artists, producers and makers. Here we discuss a specific finding about artists’ and creators’ relationships with nature. After conducting a first round of interviews with 11 participants, we identified that around half of them had talked about having found a valuable connection with nature since the pandemic—even though nature was not a topic in our sequence of questions. This led to a deeper analysis of nature and creativity through a second round of interviews with 11 further participants. For both rounds of interviews, we used a semi-structured questionnaire with a snowball sampling method for recruitment. We conclude that artists and creators developed new meanings and perspectives on their relationship with the outdoors as an unexpected result of the new first-hand experiences they were able to have outside, that is, as a result of the opportunities the pandemic enabled. We also argue that creators face an urgent need to find a healthy balance between the unstoppable advancement of digital technologies, accelerated by the pandemic, and the fundamental need to be connected with the natural world. These new creator-nature connections should be fostered, preserved, and researched further.

In contrast to behavioural approaches that attempt to explain creativity, social practice theories commonly emphasize aspects of the material world that shape and reproduce how people engage with them. How might social practice theory clarify how making affects millions of hobbyist creators – and what makes making matter to them? This article examines the theoretical work tying creativity to social practice. It then reports on a project in which small groups of everyday creators in the United Kingdom (n = 95) gathered in workshops to discuss their experiences and opinions regarding the materials, meanings, and competences of making. A model-making research method instigated peer discussion revealing both individual and shared accounts of practice. The data indicated that participants, regardless of practice, experienced creating as an ongoing performance providing many benefits that promote personal and societal transformation. With our graphic iteration of the elements of making, we assert that the meanings these makers attached to their various do-it-yourself practices were underscored by the materials they worked with and the competences they built in creating.