Estrella Diaz

Associate Professor

University of Castilla-La Mancha

Spain

Research Interests

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Articles (3)

Digital tools and smart technologies in marketing: a thematic evolution

Year:

2022

Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping

Year:

2021

PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

Year:

2020

Collaborators (3)

Rocío Carranza Vallejo

Universidad Internacional de La Rioja

SPAIN

David Martín-Consuegra Navarro

Profesor Titular de Universidad

University of Castilla-La Mancha

SPAIN

Carlos Sánchez-Camacho

Professor and Researcher

Universidad Internacional de La Rioja

SPAIN

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