Eugene Chan
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Associate Professor
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About
Eugene Chan is an Associate Professor at Toronto Metropolitan University in Canada. His research focuses on various aspects of consumer behavior, including the impact of moral signaling, brand management, and consumer preferences in relation to sustainability and advertising. Recent articles by Dr. Chan explore themes such as conservation behaviors, loyalty programs, and the effects of social mobility beliefs on consumer choices.
Recent Grants
Grant: Close
Intervention to reduce fake news sharing on social media targeted at high school students
Open Date: 2021-09-01
Close Date: 2022-08-01
Grant: Close
Yes, I can? Can power promote eco-friendly behavior?
Open Date: 2020-09-01
Close Date: 2021-08-01
Grant: Close
Chinese consumers' perceptions of Australian brands
Open Date: 2017-08-01
Close Date: 2018-03-01
Articles (26)
Collaborators (4)
Ali Gohary
Lecturer (Equivalent to Assistant Professor) of Marketing
La Trobe University La Trobe Business School
Adrian Dyer
MONASH UNIVERSITY
Geetanjali Saluja
University of Technology, Sydney
Luke Greenacre
MONASH UNIVERSITY
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