Heli Hallikainen
Assistant Professor in Digital Marketing and Analytics
University of Eastern Finland
Finland
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Research Interests
Digital Marketing
20%
Social Media Marketing
20%
Marketing
30%
Consumer Psychology
20%
Consumer Behavior
20%
Customer Engagement
20%
E-commerce
10%
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Collaborators2
Mekhail Mustak
Assistant Professor (Tenure Track)
Hanken School of Economics
FINLAND
Tommi Laukkanen
Professor of Marketing
University of Eastern Finland
FINLAND
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