Ines Küster

Professor Dr in Marketing

University of Valencia

Spain

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Professor Dr. Ines Küster is a faculty member in the Marketing department at the University of Valencia, Spain. Her research interests encompass destination branding, sports marketing, and volunteer engagement, as evidenced by her recent publications on topics such as the impact of sports club image on tourist loyalty and the role of emojis in international trade shows. Additionally, she has conducted a bibliometric analysis focused on sports icons and their influence on nation branding.

Ines Küster

Research Interests

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Articles (25)

Volunteer motivation and volunteer loyalty: the moderating effect of gender

Game changers: unravelling the impact of sports club image and attachment on destination branding and tourist loyalty

Emojis analysis at international trade shows in five countries: ex- and post-COVID-19

A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations

Analysing user-generated content in sports events through the lens of the Spain brand

Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects

The role of sports on destination branding: A bibliometric study

The role of engagement in retaining volunteers

Sports ambassadors and destination image: a fuzzy set analysis

A netnographic study to understand the determinants of experiential tourism destinations

Opinion leaders on sporting events for country branding

Sports brand love 2.0 in the context of football teams

Sports icons in nation branding the interplay of motivations, culture and country attachement

Consumer ethics: An extensive bibliometric review (1995–2021)

Tourists’ perceptions, emotions, and attitudes during a mega sport event

TICS-Formación efectiva en ventas: sector asegurado mexicano

Emociones y valor:

Handmade virtual messages to promote foreign fashion brands in Instagram

Brand attachment toward functional, symbolic and hedonic brands

Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues

A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)

Is Cause-Related Marketing all the Same for Different Cultures?

A bibliometric analysis of virtual influencers in the Web of Science

Qualitative social media content analysis as teaching-learning method in higher education

Orientation response in low‐fat foods: Differences based on product category and gender

Collaborators (3)

Elísabet Mora

Natalia Vila

María Isabel Pascual del Riquelme Martínez

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