Ingrid Poncin
Professeur
Université catholique de Louvain
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Ingrid Poncin is a Professor at Université Catholique de Louvain in Belgium. Her research areas include customer experience, personalization strategies, and the effects of digitalization in organizations. She has contributed to various scholarly articles exploring themes such as gamification, information transparency, and the impact of technology on consumer behavior. Her recent work emphasizes both the opportunities and challenges faced by companies in enhancing customer engagement through innovative approaches.
Articles (10)
Collaborators (2)
Linda Alkire
Associate Professor of Marketing
Texas State University
UNITED STATES
Yakov Bart
Northeastern University
UNITED STATES
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