Inma Rodriguez-Ardura

Full Professor of Marketing

Universitat de Girona

Spain

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Research Interests

Digital Marketing

20%

Behavioral Economics

20%

Information Economics

20%

E-commerce

20%

Pricing Strategy

10%

Education

10%

Value Co-creation

10%

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Articles6

Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

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Year:

2024

The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms

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Year:

2023

Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

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Year:

2020

Academic impact and perceived value of Wikipedia as a primary learning resource in higher education

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Year:

2020

Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups

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Year:

2020

Editorial: How to prevent, detect and control common method variance in electronic commerce research

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Year:

2020

Collaborators3

Josep Llados-Masllorens

Associate Professor

Universitat de Girona

SPAIN

Antoni Meseguer-Artola

Full Professor

Universitat de Girona

SPAIN

Gisela Ammetller

Associate Professor of Marketing

Universitat de Girona

SPAIN

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