Jaakko Aspara
C. Grönroos Professor (Market Strategy and Service Business)
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Jaakko Aspara is the C. Grönroos Professor of Market Strategy and Service Business at Hanken School of Economics in Finland. His research areas encompass consumer behavior, service business strategies, and the impact of digital media on customer decision-making, as highlighted in his recent articles. He investigates topics such as moral reasoning in tax evasion judgments, the quality perceptions of home delivery during pandemics, and the dynamics between retail buyers and industrial purchasers.
Articles (9)
Collaborators (5)
Kristina Wittkowski
Assistant Professor
Aalto University School of Business
Reza Movarrei
Aalto University
Maria Holmlund
Professor of marketing
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Merja Halme
Aalto University
Suman Lodh
Associate Professor
Kingston University - Kingston Hill Campus
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