Javier Rodríguez Pinto

Associate Professor

Universidad de Valladolid

Spain

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Articles (8)

Minimizing the negative impact of brand deletion

Year:

2023

How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Year:

2023

Organizational antecedents to designing a comprehensive complaint management system

Year:

2021

Organizational antecedents to designing a comprehensive complaint management system

Year:

2021

Benefits from the standardisation of the complaint management system

Year:

2021

Brand deletion implementation: The effect on performance of context and process factors

Year:

2021

Brand deletion implementation: The effect on performance of context and process factors

Year:

2021

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

Year:

2020

Collaborators (2)

Victor Temprano

Assistant Professor

Universidad de Valladolid

SPAIN

Ana Isabel Rodríguez-Escudero

Universidad de Valladolid

SPAIN

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