José Santos

Senior Lecturer

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

Portugal

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About

José Santos is a Senior Lecturer at Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal. His research focuses on customer experience in e-commerce, brand equity in sustainable fashion, and the impact of remote work on job satisfaction. Additionally, he explores marketing trends and corporate social responsibility in relation to consumer behavior.

José Santos

Research Interests

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About

Articles (18)

Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty

A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study

Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products

Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More

EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT

Practical tools for measuring and monitoring sustainable innovation

The effects of the change to remote work during the COVID-19 pandemic on job security and job quality in Portugal

Sports celebrity endorsement impact on purchase intention

Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Bibliometric Study on the Social Shopping Concept

A Bibliometric Analysis of the Scientific Outcomes of European Projects on the Digital Transformation of SMEs

Connecting Digital Channels to Consumers’ Purchase Decision-Making Process in Online Stores

Estudo preliminar sobre categorização de conteúdos na perspetiva contributiva para o social selling no LinkedIn

O Papel do Social Shopping como Estratégia de E-commerce

Perceptions and role of university spin-offs on the employment of young graduates

The effects of COVID-19 on job security and unemployment in Portugal

The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World

Collaborators (8)

Catarina Delgado

INES VEIGA PEREIRA

Jorge Remondes

Ana Reyes-Menendez

Paulo Alexandre Botelho Rodrigues Pires

Joana Araújo Azevedo

José Carlos Pereira de Morais

Pedro Quelhas-Brito

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